Free Ebook · 96 Pages

Take Your Business Online Without Wondering Where to Start

"The Small Business Digital Playbook" walks step by step through building an online presence for a small business — branding, selling on marketplaces, running your first advert. Written from coaching 1,200+ businesses, not from a lecture hall.

  • 8 practical chapters
  • 12 ready-made templates
  • Completely free, sent to your inbox

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96pages
8practical chapters
0downloads
What Is Inside

Eight Chapters, One Clear Roadmap

Every chapter ends in an action checklist — you do not just read it, you apply it to your own business.

  1. 01

    The Digital Mindset for Business Owners

    Why "later" is the most expensive choice — and three myths about going online that keep small businesses stuck.

  2. 02

    Tidying Up Your Identity & Branding

    A name, a simple logo, product photos taken on a phone, and a bio that sells. Includes a one-page branding checklist.

  3. 03

    Selling on Marketplaces Without a Price War

    How to write product titles and descriptions that surface in search, plus a first-ratings strategy for a new shop.

  4. 04

    Turning Chat Into a Sales Engine

    Catalogues, quick replies, customer labels, and seven follow-up scripts that stay polite and still close.

  5. 05

    Social Content You Can Actually Keep Up

    A 30-day content calendar for a team of one: when to teach, when to sell, when to show the work behind it.

  6. 06

    Your First Advert on a $3 Budget

    The simplest possible Meta ad setup, how to read the result, and when to stop or add budget.

  7. 07

    Keeping Books & Reading the Numbers

    Separate business from personal money, work out true cost of goods, and use a simple spreadsheet ledger.

  8. 08

    Your 90-Day Plan

    Every chapter distilled into a weekly action plan — what to do in week one through week twelve.

A Look Inside

Straight From Page 34

This is how it reads: short, grounded, and always ending in something concrete to do.

Chapter 3 · Selling on Marketplaces

Your Product Title Is a Free Advert

Most sellers write the title for themselves: "Delicious Crispy Affordable Chips". But nobody ever types "delicious" into a search box. They type what they need: "spicy cassava chips 250g".

"Write the title in the buyer's language, not the seller's. Ten minutes in the search box is worth more than a day of guessing."

Try it now: open a marketplace, type the base word for your product and note the five suggestions that appear. That is your raw material — free, straight from the buyer.

34 · The Small Business Digital Playbook

An action checklist at the end of every chapter

No theory left hanging — every chapter closes with tasks you can tick off the same day.

12 ready-made templates

Follow-up chat scripts, a 30-day content calendar, and a spreadsheet bookkeeping template.

Read it in two hours

Written tight, with no padding. One sitting and you are through it; the rest is the 90-day plan.

Dian Prasetyo, author of The Small Business Digital Playbook
1,200+ businessescoached since 2019
About the Author

Written by Dian Prasetyo — From the Shop Floor, Not a Podium

Dian started with his family's corner shop, which nearly closed in 2018. Two years later it was selling through three online channels at six times the turnover. He has been coaching small business owners ever since.

This ebook distils hundreds of coaching sessions: the questions that come up most, the mistakes repeated most often, and the steps that produce results fastest.

  • Has run digital training for small businesses in 27 cities since 2019
  • A practitioner — personally runs two consumer brands that sell online today
  • His material is used by 40+ entrepreneur communities

— Dian Prasetyo

Who It Is For

This Ebook Was Written for You If…

Not everybody needs this. But if one of these three profiles sounds like you, download it now.

Home Business Owners

You are already selling by word of mouth but have no online channel at all. Chapters 1–4 are your foundation.

Marketplace Sellers Who Have Stalled

The shop exists but orders are thin and you keep losing on price. Chapters 3, 5 and 6 were written for exactly this.

Would-Be Founders Who Want to Start Right

You have not launched yet but want a business that is ready to sell online from day one, without expensive trial and error.

To be straight with you: this is not for anyone looking to get rich quick online. It is structured, real work — the results go to whoever actually follows the 90-day plan in Chapter 8.
What Readers Say

They Did the Work. Here Are the Results.

From readers who applied the book, not just filed it in their downloads folder.

"I applied Chapter 3 that same night and rewrote every product title using search terms. Two weeks later shop visits were up almost 3×. This is the first free ebook that felt like paying a mentor."

Sari Wulandari
Sari WulandariDapur Sari Snacks

"I sent the Chapter 4 follow-up scripts to thirty past customers. Nine of them reordered that same week. The content calendar also ended the daily what-do-I-post problem."

Bagus Santoso
Bagus SantosoRuang Tunggu Coffee

"As someone just starting out, the 90-day plan in Chapter 8 was a lifesaver. I just followed it week by week — by month two my catering business was taking orders through chat."

Nadia Rahma
Nadia RahmaNadia Healthy Catering
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