Early Bird — Cohort 12 Now Open

Write Words That Sell, Not Just Words That Read Well

A six-module online copywriting course with hands-on practice. In 30 days you will write headlines, ads and sales pages that measurably lift conversion — no writing talent required.

Claim an Early-Bird Seat See the Curriculum

Lifetime access · 30-day money-back guarantee · Certificate of completion

2,400+Active alumni
4.9/5Average rating
14 hoursHD video lessons
6Structured modules
A clip from the KataLaris copywriting course Course preview · 2 minutes Swap this for a link to your own preview video.
Who This Course Is For

Check First — Is This Course Actually for You?

Let us be honest up front: this is not for everyone. Read both columns before deciding.

This course fits if you…

  • Run an online business whose ads lose money because the copy is careless
  • Are a freelancer or content writer wanting to move up to premium copywriting rates
  • Work in marketing and are tired of guessing why a campaign gets no clicks
  • Are a complete beginner after a high-value digital skill within a month
  • Can put in at least three hours a week of practice and take feedback

Do not enrol if…

  • You want a get-rich trick without writing a single sentence
  • You expect instant results without doing the exercises in each module
  • You collect online courses with no intention of applying them
  • You have no product, service or career plan that needs copywriting
Curriculum

Six Modules, From Zero to Copy That Earns

14 hours of video and 32 worksheets in total. Open any module to see its full contents.

  • Why people buy: the six emotional triggers you must know 22 min
  • Rapid audience research: finding your customers' own language in an hour 28 min
  • AIDA, PAS and BAB — when to reach for which 31 min
  • Voice of customer: borrowing words from reviews and comments 25 min
  • Practice: take apart three viral ads, plus the research worksheet 24 min
  • Headline anatomy: promise + specificity + curiosity 26 min
  • 27 proven headline templates and how to adapt them 32 min
  • Hooks for Meta and TikTok ads: the scroll-stopper patterns 29 min
  • A/B testing headlines on a $3 budget 27 min
  • Practice: write 20 headlines for one product, reviewed together 26 min
  • Primary text structure that lowers cost per click 24 min
  • 30-second video ad scripts: hook–story–offer 30 min
  • Ad angles: nine ways to sell the same product 28 min
  • Retargeting copy: closing the almost-buyers 22 min
  • Reading the metrics: CTR, CPC, and when the copy is the problem 26 min
  • Practice: build three full ad variations for a case study 25 min
  • The sales page blueprint: a section order that works 31 min
  • Benefits versus features — and why 90% get it wrong 27 min
  • Social proof, guarantees and handling objections 28 min
  • Calls to action that get the click now, not later 24 min
  • Practice: write a complete landing page, structure reviewed 35 min
  • Subject lines with 40%+ open rates 25 min
  • A five-email sequence: from introduction to close 32 min
  • Broadcast messages that get replies, not blocks 26 min
  • Short-form storytelling for everyday soft selling 27 min
  • Practice: build a full sequence for your own product 25 min
  • Building a portfolio before you have had a single client 28 min
  • Setting rates: per project, per word or on retainer? 24 min
  • Cold outreach that gets answered: a pitch template for local businesses 27 min
  • Simple contracts and a working process with clients 26 min
  • Practice: send your first pitch, reviewed with the mentor 30 min
Raka Aditama, lead mentor at KataLaris
11 YearsIn the industry
Lead Mentor

Raka Aditama

Copywriter & conversion consultant — former Head of Copy at a digital agency

Over eleven years Raka has written for 120+ brands, from neighbourhood food businesses to fintech companies. The campaigns he has handled have produced more than $2.4 million in tracked sales. In this course he takes his own process apart — not textbook theory, but the daily habits he uses for paying clients.

He teaches without padding: every lesson ends in an exercise, and every exercise comes with his own worked answer.

120+ brands handledFrom small businesses to listed companies
$2.4M in tracked salesFrom campaigns he wrote
2,400+ alumni11 cohorts since 2022
Speaker at 40+ eventsCopywriting and digital marketing workshops
Real Evidence

From People Who Actually Did the Work

Not empty praise — every review here carries a measurable result.

Ad CTR up 2.8× ★★★★★

"Before the course my shop's ad CTR was stuck at 0.9%. After rewriting with the Module 3 formulas it sits at 2.5–2.7%. Ad costs almost halved on exactly the same product."

Dina Marlina
Dina MarlinaOwner, independent skincare brand
Rate up from $22 to $160 ★★★★★

"I used to write articles for $22 each. Module 6 changed how I pitch — I now hold three retainer clients at $160 a project. The course paid for itself on the first one."

Fajar Nugroho
Fajar NugrohoFreelance copywriter
$6,100 launch revenue ★★★★★

"I launched my online cooking course with the Module 4 sales page blueprint and the Module 5 email sequence. It brought in $6,100 in ten days — my previous launch made $1,100. Same product, different structure."

Sari Wulandari
Sari WulandariFounder, Dapur Sari Academy
Early-Bird Bonuses

Enrol Now and Take These Four Bonuses

Every bonus lands in your account on day one — cohort 12 only.

Cohort 12 Bonus Stack

Worth $106 in total — free on every plan

Swipe File: 250 of the Best Ads We Have CollectedProven headlines, ads and calls to action — adapt and go
$32
Live Group Coaching, Four Times a MonthQ&A and live assignment reviews with the mentor over video
$39
Private Alumni CommunityA lifetime discussion group: job leads, client referrals and peer reviews
$19
32 Ready-Made Templates & WorksheetsClient briefs, landing page checklists, a rate calculator, a simple contract
$16
Total bonus value: $106 FREE today
Pricing

Choose Your Plan

Early-bird pricing holds until cohort 12 fills. Pay once, keep access forever.

Basic

For self-directed learners who want the full material.

$59
$32 /one-time
Save $27
  • All six video modules (14 hours), lifetime access
  • Every cohort 12 bonus (worth $106)
  • Digital certificate of completion
  • Free material updates forever
  • Personal assignment review by the mentor
  • One-to-one consultation
Choose Basic
Most Popular
Premium

Learn with guidance: your work is reviewed by the mentor.

$159
$83 /one-time
Save $76
  • Everything in Basic
  • Six personal assignment reviews, one per module
  • One 45-minute one-to-one consultation over video
  • Priority messaging group with the mentor
  • Portfolio review before you approach your first client
  • Certificate plus a mentor's letter of recommendation
Choose Premium
Private Mentoring

Intensive one-to-one guidance until your first project is done.

$479
$319 /one-time
Save $160 · only 5 seats
  • Everything in Premium
  • Eight weekly one-to-one mentoring sessions
  • Hands-on support on a real project through to delivery
  • Ninety days of direct chat access to the mentor
  • Referrals into our client and partner agency network
Choose Private

All prices include tax. Pay by bank transfer, e-wallet or card.

30-Day Guarantee — Full Refund

Take the course and do the Module 1 and 2 exercises. If within 30 days you feel it was not worth it, send one email and we return every cent, without an interrogation. The risk sits with us, not you.

FAQ

Frequently Asked Questions

It was designed for beginners. Copywriting is not a talent, it is a formula-driven skill — Module 1 starts from the absolute basics: audience research and buying psychology. More than 60% of our alumni had no writing background at all.

Forever. Pay once and your account stays active indefinitely, including every future update at no extra cost. Learn at your own pace.

Three to four hours a week works well: roughly two hours of video and one to two of practice. At that pace you finish in six weeks. Plenty of alumni do it in 30 days.

The video material is identical. The difference is guidance: on Premium the mentor personally reviews your work in every module, so you know exactly what to fix, plus one private consultation. If you want faster results and direct feedback, take Premium.

Email hello@katalaris.com within 30 days of purchase, attaching your completed Module 1 and 2 exercises. Refunds are processed to the original payment method within five working days. No interrogation, no drama.

Yes — a digital certificate is issued once you complete every module and the final assignment. More useful than the certificate: you finish with a real portfolio (a landing page, ads and an email sequence you wrote) to show a client or a hiring manager.

One Last Step

Claim Your Seat in Cohort 12

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