Six territories open for 2027

Thirty-four outlets. Six of them closed. Here is every number.

Most franchise pages show you the best outlet and call it typical. This one publishes the revenue of all twenty-eight trading outlets, names the six that closed and why, and prints the median payback rather than the fastest.

$18,000Lowest package, all in

19 monthsMedian payback

6 of 34Outlets that closed

Apply to open one Read the outlet figures first

We turn down roughly seven applications in ten, most often on location rather than on money. A partner who fails costs us more than the fee they paid, which is the whole reason this page is written this way.

Interior of a small food outlet with a serving counter

Three packages

What it costs to open

Every figure is the total you pay us. Rent, deposit, staff wages and your working capital are yours and are not in these numbers — the estimate for each is in the disclosure pack.

Booth

$18,000

6–9 m² · mall or campus concourse

Booth build and full equipment set
Five-year licence, renewable at $2,400
Training for two people, ten days
Opening stock for the first fortnight

Apply for a booth

17 of 28 outlets

Shop

$34,000

25–40 m² · street front with seating

Everything in the booth package
Full fit-out including seating for 16
Site selection with a footfall count we pay for
A manager from head office for the first 30 days
Opening campaign budget of $1,200

Apply for a shop

Territory

$96,000

three outlets over 24 months, one district

Three shop packages, staged
Exclusivity in the district for eight years
A share of the regional marketing spend
Right of first refusal on the next district

Discuss a territory

Ongoing: a 4% royalty on net sales and a 1% marketing levy, both charged monthly on what you actually sell. There is no minimum purchase quota, and we do not mark up equipment you can buy locally — the supplier list is in the pack with our prices next to theirs.

Straight answers

What the fee buys, and what it does not

The right-hand column is the one that saves both of us a wasted meeting.

What you get

A brand with 34 outlets behind it and four years of recipe development.
Central kitchen supply at a price fixed quarterly, published before it changes.
Site selection including a paid footfall survey, and the right to reject a site we propose.
An operations manual, a stock system, and a district manager who visits monthly.

What it is not

Not passive income. Outlets run by an absent owner are five of our six closures.
Not a guaranteed return. We publish the range and the median; nobody guarantees the middle of it.
Not rent-free. Rent is your largest monthly cost and it is not in the package price.
Not quick. From signature to opening is four to six months, and rushing it is how sites go wrong.

Twelve months to December 2026

What outlets actually turn over

Averages across all outlets of each type, with the best and the worst shown. Figures are net of tax, taken from the point-of-sale system rather than self-reported.

Outlet type	Outlets	Median monthly sales	Best	Worst	Median payback
Booth	9	$6,400	$11,900	$2,700	16 months
Shop	17	$14,800	$27,300	$7,100	19 months
Shop, mall location	2	$21,500	$24,900	$18,100	23 months
Closed outlets	6	$3,900	$5,600	$1,800	did not reach payback

The six closures: four had an owner who did not work in the outlet, one was in a mall whose anchor tenant left, one was a family that sold the business on after eleven months and it still trades under a different partner. We will give you the phone numbers of two of those four owners if you ask.

Five steps, four to six months

From application to opening day

Step 1

Application

The form below, then a 30-minute call. Most rejections happen here and you are told the reason in writing.

Week 1

Step 2

Disclosure pack

Full financials, the franchise agreement, the supplier price list and every outlet's figures. Take it to your own lawyer.

Week 2

Step 3

Site search

Together, with a paid footfall count on any site either of us proposes. Either side can reject a site without explaining.

Weeks 3–12

Step 4

Signature and build

Fee paid in three stages against build milestones, not up front. Fit-out takes five to seven weeks.

Weeks 12–20

Step 5

Training and opening

Ten days of training, a soft opening week, then a head office manager on site for the first month.

Weeks 20–24

Afterwards

What the 4% royalty pays for

A royalty with nothing behind it is a tax. These three are what the percentage funds, and partners are told when any of them slips.

A district manager who visits

Monthly, in person, with a written report you also receive. One manager covers at most eight outlets, which is why territories are opened slowly.

The menu, and what it costs you

Two new items a year, tested in company outlets first at our expense. Ingredient prices are fixed quarterly and published two weeks before they change.

Help when it goes badly

Two of our outlets were saved by a rent renegotiation we ran and a menu we cut back for six months. Both partners are still trading, and both will tell you about it directly.

Seven in ten are declined

Who we accept

Published so that you can decide whether to spend an evening on the application. None of these are negotiable, and the first one is the one we refuse over most often.

1You will work in the outlet for the first yearNot "oversee". Five of our six closures had an owner who visited weekly and left it to staff.

2Capital beyond the package feeRent deposit, six months of wages and working capital — roughly $12,000 to $20,000 depending on the format. We ask to see it.

3No competing food businessDuring the term and for a year after. It is in the agreement and we have enforced it once.

4A location we both agree onWe will not open in a site you love and we do not believe in, even if you offer to sign anyway.

5You take the disclosure pack to a lawyerWe will not counter-sign until you confirm you have. Twice we have paid for it when the applicant could not.

Existing partners

Three partners, one of whom struggled

All three have agreed to take a phone call from serious applicants. Their numbers are in the disclosure pack.

"The footfall survey they paid for talked me out of the site I wanted. The one they suggested instead does about 40% more. That single decision was worth the whole fee."

Portrait of franchise partner Ratna Wijaya

Ratna WijayaShop · open 3 years

"My first eight months were bad — well below the median on that table. They renegotiated my rent and cut my menu for a season. I am on 14 months to payback now, not 19."

Portrait of franchise partner Bayu Santoso

Bayu SantosoBooth · open 2 years

"I asked for the closed outlets' phone numbers before signing and they gave me two. One of them told me not to do it unless I would be behind the counter myself. He was right."

Portrait of franchise partner Meli Hartono

Meli HartonoTerritory · 2 of 3 open

Before you apply

Six questions applicants ask

No, and anyone in this industry who offers you one is either lying or has priced the guarantee into the fee. What we can give you is every outlet's real figures, the closures included, and the phone numbers of partners who will speak frankly. Decide from that.

Only the eleven items that define the taste — the sauces, the spice mixes and two proteins. Everything else you buy locally, and the supplier list in the pack shows our price next to what you should expect to pay in the market. Marking up napkins is how franchisors lose partners.

You lose the fee and whatever capital you put in — that is the honest answer and it has happened six times. Before it gets there we will attempt a rent renegotiation, a menu cut and a relocation if a site is available. Equipment is yours and we will help you sell it. There is no exit penalty on top.

Only under the territory package, and only where the central kitchen can deliver twice a week — currently a six-hour drive. Beyond that the food arrives in a state we would not want our name on, and a partner four hours further out is a partner we cannot support properly.

No, and it is the same for every partner including the ones who signed four years ago. What is flexible is the payment schedule: three stages against build milestones is standard, and we have spread it over five for two partners without changing the total.

Plan for six months. Most partners take a modest wage from month four and a real one from month eight, and the ones who took a full salary from month one are disproportionately represented among the closures. This is in the disclosure pack as a cash-flow model you can edit.